Dr. Aman is an Assistant Professor of Marketing with expertise in Brand Management, Digital Marketing, and AI integration in marketing practice. His academic work is grounded in a strong marketing management background, and he focuses on understanding how emerging technologies are reshaping consumer experiences and brand strategies in an increasingly digital environment. His research examines the intersection of artificial intelligence, consumer behaviour, and strategic brand building, particularly how AI-enabled systems enhance personalization, customer engagement, and data-driven decision-making. Dr. Aman contributes to growing conversations on digital transformation, technology adoption, and the evolution of modern marketing ecosystems.

He is committed to fostering an applied learning environment where students engage with real-world marketing challenges and contemporary technological trends. Alongside teaching, he actively pursues research collaborations, mentors students in digital strategy and branding, and supports industry–academia integration through consulting and project-based learning.