Mr. Chandra Prakash is an assistant professor in the R&D cell at Sri Balaji University and a PhD candidate at Symbiosis International University's SCRI. He has 5 years of experience in industry and academia. He earned an MBA in marketing and operations. He worked as an assistant marketing manager for JK Tyre Industries Limited for a year after finishing his master's degree. He served as a research associate at MICA (Mudra Institute of Communication), Ahmedabad. Moreover His research interests include marketing, branding, societal marketing, and political marketing. Although he attempts to research all of these subjects concurrently and to include an interdisciplinary approach in his studies,.