Sri Balaji University, Pune

Research & Development Cell

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Mapping Consumer Preferences: A Diagnostic Study of Cow Milk Sales in Pune Region

Mapping Consumer Preferences: A Diagnostic Study of Cow Milk Sales in Pune Region

Principal Investigator: Dr. Manisha Paliwal

Co-Investigators: Dr. Atul Fegade, Dr. Kapil Chaturvedi, Dr. Sanjit Dash, Dr. Sonali Malewar, Dr. Amar Yedake

To stay relevant in a dynamic business landscape, it is crucial to understand market trends and consumer behaviour, to identify key challenges and devise strategies to overcome them. By conducting thorough research and analysis, it offers insights that lead to practical solutions. The R&D Cell conducts market research to identify opportunities for growth and expansion. With this motive, the R&D cell collaborated with various faculties of SBUP from various disciplines and worked collectively on a consultancy project for Gokul Milk Cooperative Society, to provide them efficient and effective strategies for growth and development of production and sales of cow milk in PCMC region.

For accessing the detailed report, please mail us on research.development@sbup.edu.in

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